Beverage companies are increasingly advocating a "healthy and burden-free" lifestyle, while paying more attention to environmental protection. In the past, there were Sprite green bottles that turned white, and now Coca-Cola has also come to promote the recycling of bottles made of waste plastics.
The Coca-Cola Company has launched the world's first beverage bottle made from ocean-recycled plastic waste, in what will be an "important step" in its sustainable development. This means that marine litter could one day be used for food and beverage packaging. After the news was released, it became a hot search on Weibo, causing many netizens to like it.
Coca-Cola said that through a collaboration between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The Coca-Cola Company, about 300 sample bottles were made using 25% recycled ocean plastic recovered from the Mediterranean Sea and beaches. The design and development of these bottles demonstrates the potential revolution of enhanced recycling technology, which can recycle any quality of post-consumer PET plastic and make it into high-quality plastic that can be used in food or beverage packaging. The sample bottle is the first-ever plastic bottle made from marine plastic and has been successfully recycled for food and beverage packaging.
In 2017, as part of the Coca-Cola Sustainability Action Plan, Coca-Cola European partners and Coca-Cola Western Europe committed that by 2025 Coca-Cola will collect one can or bottle for every can sold; ensuring that all its packaging is 100% recyclable; make sure that at least 50% of its plastic bottles come from recycled ingredients. In 2019, in Western Europe, Coca-Cola Systems invested 180 million euros in sustainable packaging throughout its operations and in developing new packaging and unpackaged solutions for the future.
It is reported that this is not the first time that Coca-Cola has made a top trending search in terms of environmental protection of plastic bottles. A few months ago, the company said that it would gradually turn Sprite's iconic green bottle into a transparent plastic bottle, because it would help the recycling of plastic bottles.
Western Europe Coca-Cola recently announced a series of new environmental protection measures. Among them, it will strive to use 100% recyclable or renewable materials in all its plastic bottles, avoiding the use of more than 200,000 tons of virgin plastic every year. Coca-Cola in Western Europe will reach 50 percent recycled content in its plastic bottles two years ahead of its stated objective (by 2023, not 2025). In July, Western Europe's Coca-Cola announced that its Honest, Glaceau Smartwater and Chaudfontaine brands would transition to 100 percent recycled plastic in their bottles in 2019-20.
Tim Brett, president of Coca-Cola Western Europe, said that at present, too many finite resources in the world are thrown away as waste. We need to do more to correct this. The goals we set today are ambitious, and rightly so. Packaging plays an important role, but it must always be collected, recycled and reused. The goal of our partnership is to make the term "single-use plastic" redundant in our business, because all of our plastic, and indeed all of our packaging, is delivered in a closed loop.